User analytics (general)

General User data is broken into User Activity and Developer Activity.

• User Activity shows analytics for all in-app activity related to specific user dimensions over time (by day). The User Activity report is based on Production data only.
• Developer Activity tracks activity from registered development devices so that your test data and production data stay separate, and stats are not skewed.

Available metrics

You can add any of the following metrics to your User reports:

• User metrics
• Engagement metrics
• Retention metrics
• Monetization metrics
• Funnels
• Stacks (combine metrics)
• Custom metrics
• Event metrics
• State metrics
• Unique user metrics