Native content

Leverage Leanplum’s advanced features to deliver personalised content embedded within your app's UI like a simple or carousel banner. Showcase relevant persistent content without interrupting the user flow, such as:

• Welcome offer banner on the homepage visible only for the new users
• Carousel banner with currently running promotions for relevant product categories based on the user's previous purchases

Native content setup

There are 3 possible approaches when implementing a persistent content scenario. All of them don't have a default UI and offer the freedom to be fully customised to fit your app's look and feel.

Setup through Variables

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Choose setup through Variables, if your scenario involves displaying content based on a segmentation criteria. E.g. a promotional offer visible only for new non-paying users.

Key points:

• Fully customisable data structure outside of a Campaign flow
• Can display dynamic content based on a segmentation criteria
• Requires custom engagement tracking implementation

Read more about Variables setup here.

Setup through App Inbox

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Choose setup through App Inbox if your scenario is trigger-based and you'd like to track the engagement within Campaign results. E.g. display a discount code on the homepage after a user purchases a certain item.

Key points:

• Display dynamic content based on segmentation criteria or trigger based
• Out-of-the-box engagement tracking within Campaigns

Read more about App Inbox setup here.

Setup through Custom in-app messages

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Choose setup through custom in-app messages, if your scenario requires a real-time trigger. E.g. a product recommendation displayed when advancing to the checkout page based on the other products already added to the basket.

Key points:

• Display dynamic content based on segmentation criteria or trigger based
• Supports real-time trigger scenarios
• Out-of-the-box engagement tracking within Campaigns

Find out more about Custom in-app templates here.