Marketing Events

Leanplum automatically tracks and enables for segmentation default message events specific to the messaging channel.

For each message (push notification, email, in-app, sms, webhook, etc.), Leanplum will track a number of message specific events in the user profile, which are available for segmentation.

Examples:

• Use Total occurrences to segment for users who have received "Cart Abandonment Push #1" at least 3 times
• Use First occurrence to segment for users who first received "Welcome Email EN" in the last 5 days

Push Notifications

Leanplum will track aggregated Push Sent, Push Open and Push Delivered events for all pushes you've sent through Leanplum.

For each push notification you set up in Leanplum, the following events will be tracked:

Email

Leanplum will track aggregated marketing events for all emails you run in Leanplum.

For each email you set up in Leanplum, the following events will be tracked:

In-app messages