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Multi-Channel Engagement for On-Demand and Mobility Apps

Activate users with personalized multi-channel engagement in realtime. Grow a loyal user base by providing relevant content based on behavioral data and triggering.

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Enabling leading On-Demand and Mobility apps around the world

   

 

Data Science Report: Unlock 7x Conversions With Behavior-Based Personalization of In-App Experiences and Content

  • In partnership with our On-Demand and Mobility App customers, we combed through data from over 10,000 campaigns and billions of messages and events to gather insights on the effects of personalization on engagement
  • Taking users on a Personalization Journey brings a 7x increase in revenue per message
  • On-Demand and Mobility apps with the highest customer conversions integrate behavioral segmentation, triggered delivery, and message content personalization
  • When growth marketers and app product developers work in sync, businesses see a massive increase in engagement, conversion, and revenue
  • The most significant levels of growth and monetization stem from using behavioral data from in-app events to personalize app experiences and content in real-time — all made possible through Leanplum’s centralized platform

Leverage user behavior and personalization in targeting the optimal moments to drive engagement and conversion both in and out of your app.

Operational Efficiency in Campaign Orchestration

  • Easily create complex multi-channel Campaigns to cover all aspects of the user journey
  • Reduce your workload by scheduling recurring Campaigns for each week
  • Improve re-engagement by controlling your messaging through Message Caps, Real-time prioritization and Optimal Time delivery, combined with Uninstall tracking
  • Real-time in-app messaging composed without engineering help

Personalizing Messages & Product Experience

  • Up to 6x more conversions by delivering relevant and coordinated triggered campaigns across in-app, app inbox, push notifications, email, and changes in product experience, compared with the standard calendar-driven messages
  • Drive higher retention rates by guiding your users to the “Aha” moments that matter most in creating habitual engagement with your app
  • Easy integration with 3rd party coupon tools to deliver personalised offers to each customer
  • Provide fine-tuned content for each geographic location and send it to users when they are there, not just based on account information

Unleash the Potential of Advanced Behavioral Targeting and Triggering

  • Get up to 120% increase in conversions with our Behavioral Targeting compared to Demographic Segmentation
  • Utilize the behavior of the users to start Campaigns at the optimal window of opportunity inside or outside of the App
  • Drag & drop audience builder to create powerful behavioral segmentation with aggregations
  • New ideas rolled out without engineering – no more writing SQL to get to the right segment
  • Obtain deep insights as you are building your audiences to understand their composition and prevent mistakes

A/B Test Pricing, Coupons and New Features

  • Easily A/B Test everywhere: across Onboarding, Re-Engagement, Coupons, and Product promotions; so you know what really works and you deliver more revenue – faster
  • Experiment with custom coupon values to define the best ROI for each user and/or segment
  • Test the right content and delivery for each Product Promotion
  • Analyze the downstream impact of tests on hundreds of metrics retroactively and review automatically surfaced most significant changes in KPI, no data scientist needed
  • Execute premium upgrade offers to users exactly when they reach the threshold of usage based on behaviour and context

Leanplum + You

Leanplum offers an array of powerful tools to support On-demand and Mobility app-first
businesses.

Marketers, Customer Relationship Managers

  • Advanced segmentation capabilities to create precise Campaign Audiences
    • Ability to micro-segment campaign audiences
    • Industry-leading performance for data updates and audience segmentation
    • Support for advanced segmentation by Recency & Frequency of custom in-app events you define
  • Visual orchestrator to more easily build complex campaigns
    • Top-rated usability with a visual orchestrator to more easily build sophisticated cross-channel, multi-step campaigns and customer journeys
  • Compose your message with no dependencies
    • In-App Message Templates and an out of the box Designer
    • Rich Push Notifications with images & videos
    • Drag&Drop editing for Email
  • Real-time customer engagement to respond in the moment
    • Guided, multi-channel onboarding flows by connecting series of Email & In-App messages with Product Experience changes
    • Sophisticated in-app triggers, i.e. automatically send an In-App Message after X event happens N time
  • Out of the box Analytics for immediate Audience & Campaign Insights
    • Dozens of standardized metrics on a customizable dashboard
    • Ad-hoc insights for any audience
    • User Journey reports for even the most complex Campaigns

 

Product Managers

  • Full control of your app
    • Manage feature rollout and promotions from one dashboard, without waiting for app deployment
    • A/B test the entire In-app Product Experience of users to optimize features and test hypotheses
  • Combine Messaging with Product Experience changes
    • Test every message and every key touchpoint in the app to achieve the best possible Retention and Monetization
    • Top-rated usability with a visual orchestrator to more easily build sophisticated cross-channel, multi-step customer journeys
    • Control key product experiences through a convenient dashboard, using the same segments you use for messaging
    • Deliver more personalized customer experiences to optimize Monetization, such as personalised persistent In-app offers with coupons, or specific product recommendations based on behavioural data

More data to better personalize customer engagement through campaign micro-segmentation with up to:

  • 500 unique customer attributes
  • 500 unique in-app events
  • 90-day lookback window

Advanced segmentation capabilities to create more targeted Campaign Audiences

  • Industry-leading performance for data updates and audience segmentation
  • Support for advanced segmentation by Recency & Frequency of custom in-app events you define
  • Highly reliable data infrastructure

Developers, Data Scientists, Back-end Developers

  • Flexible server-side data transfer options to work well with custom backends or other preferred tools

Non-disruptive compatibility with:

  • Server APIs and a growing list of direct integrations to ecosystem platforms offers data import choice and flexibility for
    • User Profile updates
    • Audience lists generated outside of Leanplum
  • Streaming (hourly) export of all relevant data using standard protocols like JSON or Parquet, to a cloud storage of your preference
  • Automate across platforms
    • Two-way integration with other marketing / product platforms – initiate a predefined Campaign through an API call, or let Leanplum inform other systems about an event at the right time with webhooks
    • Seamlessly integrate with internal or 3rd-party coupon creation or product recommendation solutions

The Leanplum Difference

  • Flexible data import and export options
  • Powerful Recency & Frequency segmentation
  • Fully integrated analytics & A/B testing
  • Top-rated usability

Leanplum gives us an accessible way to communicate with our customer, to segment according to behaviour and to nudge them into using our vehicles more in an automated way. We need to work out the best points in the user lifecycle to growth hack it.

Marketing Director, Beam

You are doing it wrong if you don’t use personalisation in your App, and Leanplum allows us to do that in conjunction with mass marketing campaigns!

Head of App Marketing, Shop Apotheke

We’ve been using Leanplum since 2017, and it is by far the best CRM tool. It’s easy-to-use for marketers, even for beginners. Besides, they do feature updates frequently, to helps us run the campaign with fresh ideas. The Recency & Frequency feature is very useful for targeting to specific use cases.

Channel Communication Assistant Manager, GrabKios

See Leanplum In Action

Want to see how Leanplum can help you mitigate churn, grow followers, and drive revenue? Schedule a live demo today to get started!