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Glossary
Mobile Glossary
A
A/B Testing
Android Push Notifications
App Analytics
App Conversions
App Engagement
App Experience
App Inbox
App Monetization
App Personalization
App User Segmentation
B
Beacon Marketing
Behavior Analytics
C
Churn Rate
Cross-channel Marketing
D
Deep Linking
E
Email Marketing
Email Marketing Automation
Emoji Marketing
G
Geofencing
Growth Marketing
I
In-App Marketing
In-App Messaging
In-App Notifications
iOS Push Notifications
J
Journey Analytics
L
Lifecycle Marketing
Location Based Marketing
M
Marketing Automation
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Message Center
Mobile A/B Testing
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Mobile Marketing
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Mobile Moment
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Mobile ROI
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P
Permission Marketing
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Personalized Messaging
Push Messaging
Push Notification Opt-Ins
Push Notification Service
R
Relationship Marketing
Retention Rate
Rich Push Notifications
U
User Flow
User Journey Map
V
Voice Marketing
W
Web Push Notifications
Webhook